What is the Google algorithm and are some of the things that Google usually takes into consideration
To understand what the Google algorithm is, let’s first look at what algorithms are in general. The standard definition is a set of rules for solving a problem with a finite number of steps.
An algorithm in computer language sets the stage for a computer to accomplish a particular task. For example, a computer can be programmed to randomly number between 1 and 100. It is a function that has a given start and endpoint. It is finite.
When Google adjusts its algorithm, it affects search rankings and, thus, website sales and promotions. Google’s algorithm is proprietary and not transparent, so SEOs are always on the lookout for any change information so that they can adapt and optimize sites.
Google algorithm updates are updates, or you can say that they are modifications that Google offers to improve the functioning of its ranking methodology, based on which Google ranks pages in the SERPS.
Putting Google algorithms into technical terms, these are the metrics that determine the order of page rank in SERPs.
If we are talking about Google algorithm, then you must have a look at the following things that Google usually takes note of: –
Query Meaning –The first premise is Query Meaning i.e., a user who is searching. Based on that, it returns the result. And the most related results are ranked at the top of the SERPs.
The relevance of web pages – The second measure used by Google for testing is the relevance of web pages with unique queries. In general, content plays an essential role for the reason that Google reviews content, and web pages with the most relevant content are featured.
Content Quality – Again, Google prioritizes content because its third matrix is also content dependent. Webpages with good and quality content have a greater chance of getting a higher rank in SERPs.
Usability of websites – Next is a web utility. Generally, Google used to rank webpages or websites that have good usability. Usability of sites includes: how a website will perform in a different browser, how it will perform in various devices, etc.
Settings and context: – Information like our location, search settings, and past history of search is also a significant concern for Google to rank our website.
Note: Google is the world’s largest search engine. So if you have a website or company online, you will have to rely heavily on Google for that because you need traffic for your existence! Google releases several algorithms on a daily basis that you need to track. There are some major Google algorithms like Google Panda, Google Penguin, which are directly related to the performance of your website. It would be best if you adapted to these changes to be viable.
Google comes with many updates every year. These updates are aimed at providing the best experience to the users. Also, these updates have an impact on how websites are ranking on Google.