Stay Ahead in Business With Email Marketing Campaigns


Are you under the belief that the email has lost relevance in business with the predominance of mobiles? If the answer is in the affirmative, then you are wrong. The email is still one of the most versatile marketing tools.

What is Email Marketing?

An email marketing campaign originates when a business sends an email with promotional material to its prospects and customers. With the widespread use of emails in businesses, it has become a useful marketing tool. As 99% of the consumers check their emails every day, sending emails help to build customer relationships and generate leads.

How to Run a Successful Email Campaign?

If you are implementing a sales enablement tool in your business, then you cannot do away with email marketing campaigns. Read on to understand the ways of running a successful email campaign:

Build a Target Recipients List

It is perhaps the first thing to do. Start by building a list of leads who you think would be interested in your business offerings. Maybe the best way is to create the list with the visitors to your website.

Know Your Goals

It would help if you finalized your goals before you start your email campaign. It would also help if you were sure of what you want to achieve, such as boosting engagement, promoting your products and services, etc.

Personalize the Email

Keep in mind that the days of generic emails are gone. It is only the personalized emails that work. Did you know that personalized emails are opened at a 26% higher rate when compared to generic emails? It speaks it all about the relevance of customized emails in marketing efforts.

Craft an Interesting Subject Line

The subject line is what your recipients first see. So, an eye-catching subject line is the starting point of your email marketing campaign. It attracts the attention of the recipients and prompts them to click and open your emails.

Understand Your Audience

The key to run successful email campaigns is to understand your target audience. Research them. You can source relevant information from Google Analytics and their social media accounts. You will get snapshots of your customers and their interests.

There are a host of content types in the sale enablement process. Refer to the infographic in this post to know those.