How Mobile Phones Can Influence Marketing Strategy


It’s no secret that WiFi marketing is more important than ever before, as experts estimate that more than 70% of consumers now turn to the Internet for both buying and informational purposes.

More specifically, individuals are using their smartphones more often than using a desktop computer to meet these needs while on the move. Because of this increased use, advertisers are having to evolve their marketing strategies to suit mobile-centric platforms.

Mobile-Friendly Marketing Strategies

You need to be ready for what is known as the ‘smartphone effect’ or be prepared to lose precious ranking points with Google and other search queries.

New algorithm changes are now catering to mobile-friendly websites so that users can find the information they need when they need it with greater ease. If necessary, hire a company to help evolve your website specifically for mobile devices.

Gather Information with Wi-Fi Marketing Campaigns

More companies are offering solutions amid Wi-Fi marketing by offering free services that can later be used to promote their brand while collecting data on user’s preferences and viewing habits. This means you can have a greater impact on campaigns with messages, information and services of more relevance to those using smartphones.

Smartphones Help Consumers Make ‘Now’ Decisions

It’s not uncommon to see people using their phones in storefronts for comparison prices or reviews before making on-the-spot purchases.

People call for rides, order food and do just about everything from their smartphone, so your campaigns need to be relevant, timely and work fast in order to hold up to competing sites on the edge of technology.

You must understand how your site will influence decision makers of potential consumers and gear your marketing strategy towards getting them in the funnel.

The bottom line is that you can use the tools you have now to maximize on data collection and cater to your potential and current customers with a few marketing strategy transitions.